Marketing Plan Research Paper Example | Topics and Well Written Essays - 1750 words

trade Plan - Research Paper ExampleThe company has successfully launched heterogeneous damage protection formulae because haircloth damage is the most pressing problem for females.C&A is a recent addition to the FMCG empyrean of America. Pro-Vitamin Shampoo is one of C&As major hair c atomic number 18 brand, and the company uses various innovative advertising approaches to keep the product prominent with consumers. Since its inception, the company has offered consumers with unmatched quality products that have created a benchmark for other brands. There are four categories of Pro-Vitamin wash in the U.SThe packaging is simple with the Pro-Vitamin enactment written on the front side. This gives credibility and authenticity to the shampoo. The size of the bottle is normal- non very large and not too itsy-bitsy. The lid is easy to open and close so that shampoo is wasted. Refer to Appendix 1.Pro-Vitamin shampoo is directly targeted towards adult women who are busy in their lives but want excellent care of their hair. These women are outgoing and social therefore they want their hair to come across good and shine. Consumers of Pro-Vitamin shampoo want ready results, because what they see is what they will believe. Therefore, the product makes the scientific formula visible on all its packaging retributory to make the product look more credible.Pro-Vitamin Shampoo is targeted towards females belonging to the age bracket of 18-35 years. These females are either give-up the ghosting somewhere or are housewives (Sharma & Mehta, 2012). The upper and middle classes can afford the shampoo bottles whereas small sachets are available in rural areas.The shampoo is preferred by women belonging to different work backgrounds. This is because the fragrance and feel of the product is excellent leaving the hair soft and shiny. Therefore, working women use it to look good in front of their colleagues.Pro-Vitamin Shampoo is directed towards socially active, beauty consci ous females who want to be the centre of attraction. These